An appeal to authority fails when the person is not expert in the subject, or when experts disagree and that disagreement is hidden. A famous chef is not a bridge engineer. A doctor with a large following is still one voice against a body of reviewed work, unless they bring evidence the others missed. Fame, confidence, and a title do not travel from one field into another. The fair use of an expert is narrower: relevant training, a named claim, and room for the other experts.
Fallacy
Appeal to authority
Citing an expert is reasonable when the person is expert on this question, the field has real standards, and serious disagreement is not hidden. The appeal fails when the authority is in the wrong field, is unnamed, or is treated as settling a question experts still dispute.